Content marketing is gaining traction at many companies, and some may argue that it is now mainstream. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, 91 percent of B2B marketers and 86 percent of B2C marketers are using content marketing. In addition, 54 percent of B2B marketers and 55 percent of B2C marketers will increase their content marketing spend in the next 12 months.
When you see successful content marketers, you may ask yourself: “What are they doing differently?” “What do they know that others don’t?” “What are they consistently doing right?”
Here are five habits that will help you become an effective content marketing pro and help you rise above the competition:
1. Know how to explain content marketing in business terms
Even though marketers understand content marketing, a lot of marketers have troublemaking the business case for content marketing to senior leaders in their organization. It is important to have advocates of content marketing in the C-suite, especially your chief marketing officer and chief executive officer.
Companies that successfully demonstrate how content marketing can or will help them meet their business objectives can grow their content marketing budgets. They can also tie theircontent marketing goals to enterprise-wide business goals. For example, a company’s goal may be to build brand awareness. Content marketing helps by providing authentic and engaging content that helps current and potential customers learn more about the perspectives of a brand.
Another example of a business benefit gained from content marketing is customer loyalty, which can be built and maintained through delivering relevant, useful information to your audience in the form of email and print newsletters, print and online magazines, or live customer or virtual events.
2. Build a strong and integrated content marketing team
You can’t do it alone; it takes a team to be successful. Read “Creating a Content Marketing Team and Workflow Plan,” to learn how to assemble a team and develop your editorial plan:
- Establish processes that are flexible but firm, so your expert team can develop content that is relevant and meaningful. Furthermore, you will want to expand your reach beyond just the content marketing team, so other parts of your organization can benefit from the content you create.
- You may also want to develop a content marketing advisory board that includes people from many different parts of the business to ensure you are producing the right content for your audience, and can use your content to address their goals at every point of interaction.
Author – Matthew Royse – Source