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Author Archives: Jenna Mattis

An Entrepreneur with more than 6 years of Industry experience. I love to teach people more about Internet Marketing or Affiliate marketing according to my Knowledge base. I am not saying I am an Expert but I am learning everyday and translate those information in very easy way to my Friends who Joins me.

The Internet of Things is the Future of Advertising

In less than 4 years, there will be 50 billion IoT devices worldwide. Smartphones, wearables, new-generation home gadgets – everything that surrounds us will be connected to the Web!  So far, the Internet of Things proved to be highly beneficial for us humans. Insulin Angel, for example, helps diabetics keep their medication at a safe temperature. Digital bracelets track our ... Read More »

Skills Needed for Digital Marketing Success

Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing success. Sure, they may have 10K following their YouTube channel where they tape themselves doing crazy stunts, or a bunch of folks following their Instagram of drunken parties at State U, but does that make ... Read More »

5 Content Marketing Strategies for Success – Just DO It

This is how I feel when someone tells me content marketing doesn’t work.  Just like the gym doesn’t work unless you go in and feel the burn, content marketing doesn’t work if you just put something up and wait for the customers/ clients to beg you to take their money. That’s not how content marketing works — but it does ... Read More »

2016 Digital Marketing Analytic

Everybody seems to be producing predictions for 2016. Not to be left behind, here are my digital marketing analytics predictions for 2016: Big data will increasingly stress marketing departments [Yana Trofimenko] Structured data will lead the SEO charge [Mark Proctor] Data integration will lead to sustained competitive advantage [Forbes] Data delivers deeper customer insights [PACE] Data from the entire customer ... Read More »

Content strategy and the birth of occupations

This morning I listened to an interesting interview on one of Dan Benjamin’s shows. He was talking to Erin Kissane about her new book, The Elements of Content Strategy. Say you are using a website to communicate something to someone, or enable communication between a group of people, or both. The something you are conveying or facilitating is your content. According to Kissane, the job of ... Read More »

Good content strategy plans for the creation

Good content strategy plans for the creation and ownership of useful, usable content. Prioritized around performance goals with a focus on users, strategic content helps organizations connect with their most important audiences in more meaningful ways while strengthening customer relationships. COURSE GOALS This class introduces those new to content strategy to the discipline, while providing cross-training to those with complementary ... Read More »

Using Analytical Review to Drive Your Content Strategy

If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies. They can show who has been at your site, when they were there, how they got there, and where they were located. This information is excellent for the marketing ... Read More »

Plugging the Leaks in Your Content Marketing Workflow

Business owners are flocking to the promises of Content Marketing. Being able to take control of your reputation among a targeted community is too much to pass on. Software developers and cement salesmen are now sitting next to writers, graphic designers, and videographers in companies all over the world. But Content Marketing isn’t highly developed as a business discipline, and ... Read More »

5 Habits that Help You Stand Apart for Effective Content Marketing

Content marketing is gaining traction at many companies, and some may argue that it is now mainstream. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, 91 percent of B2B marketers and 86 percent of B2C marketers are using content marketing. In addition, 54 percent of B2B marketers and 55 percent of B2C marketers will increase ... Read More »