Wednesday , 16 August 2017
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Content Marketing

5 Content Marketing Strategies for Success – Just DO It

This is how I feel when someone tells me content marketing doesn’t work.  Just like the gym doesn’t work unless you go in and feel the burn, content marketing doesn’t work if you just put something up and wait for the customers/ clients to beg you to take their money. That’s not how content marketing works — but it does ... Read More »

Plugging the Leaks in Your Content Marketing Workflow

Business owners are flocking to the promises of Content Marketing. Being able to take control of your reputation among a targeted community is too much to pass on. Software developers and cement salesmen are now sitting next to writers, graphic designers, and videographers in companies all over the world. But Content Marketing isn’t highly developed as a business discipline, and ... Read More »

5 Habits that Help You Stand Apart for Effective Content Marketing

Content marketing is gaining traction at many companies, and some may argue that it is now mainstream. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, 91 percent of B2B marketers and 86 percent of B2C marketers are using content marketing. In addition, 54 percent of B2B marketers and 55 percent of B2C marketers will increase ... Read More »

Critical Content Marketing Strategies

Still, at the end of 2015, many businesses do not have a website blog. Or, if they have had one, they have scrapped it because it was not achieving the ROI they expected. They came to the conclusion that blogs are for B2C marketing purposes. Not having a business blog, however, is a big mistake. Today’s customer journey from awareness ... Read More »