Monday , 22 October 2018
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Content Strategy

Content strategy and the birth of occupations

This morning I listened to an interesting interview on one of Dan Benjamin’s shows. He was talking to Erin Kissane about her new book, The Elements of Content Strategy. Say you are using a website to communicate something to someone, or enable communication between a group of people, or both. The something you are conveying or facilitating is your content. According to Kissane, the job of ... Read More »

Good content strategy plans for the creation

Good content strategy plans for the creation and ownership of useful, usable content. Prioritized around performance goals with a focus on users, strategic content helps organizations connect with their most important audiences in more meaningful ways while strengthening customer relationships. COURSE GOALS This class introduces those new to content strategy to the discipline, while providing cross-training to those with complementary ... Read More »

Using Analytical Review to Drive Your Content Strategy

If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies. They can show who has been at your site, when they were there, how they got there, and where they were located. This information is excellent for the marketing ... Read More »