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Digital Marketing

How Internet of Things Will Change Digital Marketing

How Internet of Things Will Change Digital Marketing

Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across the digital marketing platforms. The Internet of Things technology brings with it the power to change everything physical around us and people have now started to take the ... Read More »

Insight into the Growing Impact of Mobile Video Marketing

Insight into the Growing Impact of Mobile Video Marketing

As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global ... Read More »

The Internet of Things is the Future of Advertising

The Internet of Things is the Future of Advertising

In less than 4 years, there will be 50 billion IoT devices worldwide. Smartphones, wearables, new-generation home gadgets – everything that surrounds us will be connected to the Web!  So far, the Internet of Things proved to be highly beneficial for us humans. Insulin Angel, for example, helps diabetics keep their medication at a safe temperature. Digital bracelets track our ... Read More »

Skills Needed for Digital Marketing Success

Skills Needed for Digital Marketing Success

Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing success. Sure, they may have 10K following their YouTube channel where they tape themselves doing crazy stunts, or a bunch of folks following their Instagram of drunken parties at State U, but does that make ... Read More »

2016 Digital Marketing Analytic

Digital Marketing Analytics For 2016

Everybody seems to be producing predictions for 2016. Not to be left behind, here are my digital marketing analytics predictions for 2016: Big data will increasingly stress marketing departments [Yana Trofimenko] Structured data will lead the SEO charge [Mark Proctor] Data integration will lead to sustained competitive advantage [Forbes] Data delivers deeper customer insights [PACE] Data from the entire customer ... Read More »