Sunday , 19 August 2018
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Digital Marketing

Skills Needed for Digital Marketing Success

Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing success. Sure, they may have 10K following their YouTube channel where they tape themselves doing crazy stunts, or a bunch of folks following their Instagram of drunken parties at State U, but does that make ... Read More »

2016 Digital Marketing Analytic

Everybody seems to be producing predictions for 2016. Not to be left behind, here are my digital marketing analytics predictions for 2016: Big data will increasingly stress marketing departments [Yana Trofimenko] Structured data will lead the SEO charge [Mark Proctor] Data integration will lead to sustained competitive advantage [Forbes] Data delivers deeper customer insights [PACE] Data from the entire customer ... Read More »