I wrote one guest post and got 5,000 visitors and over 30 new paying customers from one link in the guest post.
Not all blog posts headlines are created equal. In fact most of the headlines I see from guest posters are extremely boring.
I can literally look down a list of posts on a blog and tell you which ones have social shares and comments just based on the headline.
Here’s an example of a bad headline I saw this morning:
“Identity Theft Is No Small Problem For Your Business”
Let’s be honest. That headline is a snooze fest. There is nothing there that grabs my interest or makes me feel like I need to read more.
Here is how I would rewrite an engaging headline for the same article.
“Your Business Has Lost Thousands To Identity Theft And Here Is How You Can Stop It”
If you were a business owner, which headline would be more likely to grab your attention?
In my example:
I tell the reader their company lost thousands with out knowing it (attention grabber).
I also offer a solution to solve the problem (reason to click through).
The principles I am about to teach you works exactly the same with a blog post on your own blog as it does on a guest post.
The reason guest posts are typically better is because you are posting on a blog that has a big audience and so it is easier to get interaction.
There are 3 key traits I have found that make a guest post headline uncontrollably clickable (there could be more than 3).
If your headline contains one or more of these traits your chance for click through and readership increase dramatically.
Author – Adam White – Source